-- Applying information sources for research
-- Acknowledging information sources
(Citing information sources with a consistent citation style, like APA style.)
ABI/INFORM Collection includes ABI/INFORM Global, ABI/INFORM Trade & Industry, and ABI/INFORM Dateline.
The above marketing-related databases and other Business databases provide reliable information sources for multi-aspect business research, including:
A company’s SWOT analysis describes the company's strengths, weaknesses, opportunities, and threats; using the following databases to find a company's SWOT analysis:
**Note that SWOT analyses are often only compiled for large public companies.
The term SWOT analysis is a valid subject heading in this database, to find available SWOT analyses in ABI/INFORM Collection, you can:
Type "swot analysis" in the top search box
Change the drop-down menu adjacent to the top search box from "Anywhere" to "All subjects & indexing--SU"
In the second search box, type in the company's name
Run the search.
**If the results produced from above procedure are fewer than what you expect, you can re-run the search by entering the term "swot analysis" in the search box and changing the drop-down menu option from "All subjects & indexing--SU" to "Anywhere." Ensure to include quotation marks around the phrase "swot analysis" in the search box (because the database will recognize what you enter as a keyword phrase, not a subject.)
Find articles or literature information:
ABI/INFORM Collection includes ABI/INFORM Global, ABI/INFORM Trade & Industry, and ABI/INFORM Dateline.
Find statistics/facts:
1. Type a company name (e.g., Sprint) in the main search box.
2. On the results page, click Market Share Reports link or the Rankings link.
Find rankings of companies:
1. Select Companies > select Company Finder.
2. Select NAICS on the left navigation column > type in NAICS industry code in the search box or highlight the industry from the available listings.
3. The companies are ranked by revenue.
The Report will generally include a section titled "Top Competitors" or something similar.
Business Source Complete
Gale Business: Insights
Nexis Uni
** Companies' websites may contain information about the company products/brands in "About us" or "Our products."
Company Profiles generally include a section titled "Major Products & Services" or something similar.
On the Company Profile page, you may see a Brands link in the "Company Overview" section of the page.
On the company snapshot page, expand the "Company Information" menu under "Overview", find and click on "Brands" from the drop-down menu.
ABI/INFORM Collection
Business Source Complete
Gale Business: Insights
*Product reviews can also be found on the free web.
** Reviews from Consumer Reports, "a publication produced by an independent nonprofit member organization that tests and reviews a variety of consumer products," are available from ABI/INORM Collection [ full-text coverage from 1996 to Jan 2009; citation/abstract coverage from Aug 1974 to present] and and Gale Business: Insights [ Index coverage from February 1976 to March 2018; full-text coverage from 1999 to Jun 2009].
Brand Index
Current Industrial Reports
ThomasNet
WIPO global brands database
- CRAAP: Currency, Relevance, Authority, Accuracy, Purpose/Point of View
- Scholarly vs. Popular Sources
- Primary vs. Secondary Sources
* annual reports, financial statements, press releases, interviews, speeches, blog entries or tweets vs. industry market reports, articles from journals, newspapers, magazines, trade publications
- Apply citation rules consistently
- Check errors in auto-generated citations
* APA Style electronic resources (official)
The Style and Grammar Guidelines page on the APA Style website has resources for learning the new seventh edition style.
* APA Formatting and Style Guide (7th Edition) from The Purdue Online Writing Lab (OWL)
1. Lidl company
"Lidl outpacing Aldi and gap is widening"
2. BeneFIT Medical Apparel
"Medical Apparel Brand Figs to Outfit Staff at Paris, Los Angeles Olympics"
1) Basic search - Submit Primary NAIC "339112" AND City "New York"
2) Advanced search - Submit Primary NAIC "339112" AND City "New York"
3. Search for company SWOT
Gale Business: Insight >> Explore Industries (Search for company SWOT) >> Companies tab -->