Skip to Main Content

Business of Media: MEDST 264

Demographics

Demographics or demographic data are the characteristics of a human population as used in government, marketing or opinion research, or the demographic profiles used in such research.

Commonly used demographics include sex, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location.

Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time.

United States Census Bureau
Demographic characteristics, total population, social, and economic census data for the U.S. and international locations. Useful in determining market size.
United States Census - International Demographic Research
List of statistical agencies in different countries for local demographics.
United Nations Demographic and Social Statistics
Demographic characteristics of countries, including population, households, housing, income, health and more.

United States Census - Economic Surveys
Business and industry economic statistics by geography and by survey/frequency
United States Census - Country Business Patterns
Annual economic data by industry in small areas of the country.
Bureau of Labor Statistics
Various statistics and reports on labor related topics such as business cost, salary and wages, employee benefits, and occupational outlook and projections.

More Data and Statistics Resources

Navigate the Data Resources guide to find different types of data and statistics.

Use these library databases to find different types of  licensed data and statistics.

Finding Articles